SO EXCITED TO kick of a new project with Longines!
In collaboration with Kensington & Chelsea College London and millener to the Queen, Rachael Trevor Morgan, Longines are now in the process of designing the Royal Ascot hat 2018. The brief is Longines slogan ‘Elegance is an attitude’ and guess who’ll be wearing it – me!
Ah, so very grateful and excited <3
Longines: A millinery project
With Linnea Aarflot, Rachel Trevor Morgan and Kensington & Chelsea College.
Joining forces with young creatives from Kensington and Chelsea College London, Longines have briefed students to create a bespoke hat for friend of the brand Linnea Aarflot.
With help from esteemed milliner Rachel Trevor Morgan, the students have taken inspiration from Longines slogan ‘Elegance is an Attitude’ along with Linnea’s personal style, to create a beautiful piece for her to wear at this years Royal Ascot.
The final piece will be judged by Rachel Trevor Morgan on technical ability, Longines for elegance and Linnea for the overall style and fit. Choosing her dress to match the hat, for an event as prestigious as Royal Ascot is a real privilege for the students, many of whom hope to have their own clients for the event in years to come.
Linnea Aarflot, dressage rider and long time friend of Longines is also passionate about this project, and happy to put this important decision in the hands of the students
‘‘I’m very excited about this project, and love to mix my equestrian passion with my background in art & fashion. We talked a lot about my style, inspirations and likes for the project, so I can’t wait to see what the students have created.’’
Mentored by award winning Rachel Trevor Morgan, friend of Longines, and milliner to the Queen, the project is elevated by her expertise.
‘I feel that inviting students to create a hat for a specific client to wear at Royal Ascot will give them experience of millinery in the real world and the clients they will have when they graduate’
The collection of unique hats produced by the students, will be displayed on Longines social media and final three at the Longines box at Royal Ascot.